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I help small business owners create an online space that builds trust with their audience, engages with them, and sells your product or service.

Believe it or not a lot of people often get confused about the difference between branding and marketing. They don’t really know the specifics of each and which one is used to focus on growing their business.

Did you know the actual answer is both — marketing and branding help…


If we have learned anything from social media, we have learned it’s a great place to connect with all sorts of people from all over the world. We can work with people in different states — hell even different countries. …


Is your brand warm and welcoming or does it come off as cold and unappealing?

When visitors land on your homepage are they greeted with a stock image or a face behind the brand?

The truth is humans relate to, connect with, and trust other humans. …


Every time I need a little inspiration for new clothing ideas, design ideas, event planning, hairstyles, etc…Pinterest is my go-to resource.

However, Pinterest is much more than just a source of inspiration. You can use it to market your business, drive traffic to your website, and increase sales…Crazy right?!

More…


Our technology becomes more advanced as the years go by. It seems like every day there is something new being developed. Just look at where we were only 15–20 years ago. Anyone else remember the lovely sound of dial-up?

When my family first got internet if we were connected, we…


As I sit here and stare at my screen and trying to gather my thoughts and feelings with everything going on in the world, there are three things that keep coming to my mind.

1. I’m absolutely heartbroken.

I’m heartbroken for George Floyd’s family. I’m heartbroken for each civilian family that has lost a…


What this change means for your marketing strategy.

If you haven’t heard, the latest buzz around Instagram is the removal of post likes in the U.S. Instagram has already tested out the removal of likes in seven countries.

How is Instagram likes changing?

It’s important to know that likes are not completely disappearing. They will…


And five key tactics you should be implementing in your marketing strategy.

More and more consumers are getting more involved online. Digital marketing is important to your marketing strategy because it’s an immediate way to reach consumers. …


How this bad experience turned into a great lesson.

Hello, again my fellow Mediumers. It’s been a while since I last wrote. I left off by finally getting a job at an advertising agency. It was a huge risk by it being with a startup and I took a pretty…


“Do Something Great neon sign” by Clark Tibbs on Unsplash

For three years, I was told I wasn’t good enough, I didn’t have the skills or experience, and I just wasn’t the right fit. Even though at times, I believed those words myself, I kept working towards my career goal. …

Alicia Croci

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