4 Types of Buyers You Need to be Writing Copy For

Alicia | Marketing & Sales Coach
6 min readApr 30, 2024

Do you know the 4 types of buyers? Understanding the buyer types can help you write effective sales copy that appeals to each type. The easiest way I have learned to explain the buyer types are categorizing them into these four categories: driver, analytical, emotional, and connection.

Each buyer type has preferences and communication styles. When you learn how to write copy for all four of them, you can tailor your message to resonate more deeply with them, which increases the likelihood of capturing their attention and driving engagement.

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Alicia | Marketing & Sales Coach

I help online business owners hit their first $5k months by learning how to market and sell their offers, sign clients consistently through learning sales.