We’ve all heard about it, and it’s an unavoidable topic when talking about social media strategy: the TikTok ban. If you’ve been using social media for a while, talks about social media regulation aren’t anything new. …

Is your social media strategy really attracting clients, or is it just keeping your pages active? Looking at your recent engagement can give you a clue, but ultimately it’s about the content you’re putting out. …

If you run a business, you’re bound to have a slow period with fewer sales than usual. But what should you do about it? Low sales over a prolonged period can indicate underlying problems with the offer, your marketing efforts, or your systems. It’s vital to get to the root…

What does a Facebook group with no engagement look like? Pretend you ask a question to a room full of people and get no response. They just stare at you, saying absolutely nothing… That silence is frustrating, especially when you’re sharing valuable information! Facebook groups can be tricky. You could…

Discovery calls can be an exciting and nerve-wracking experience! Making a good impression on prospects relies on how you sell your business. The ultimate goal of a discovery call is to learn more about the client’s business to decide if your services are a good fit and if you’d like…

How are you selling offers? If you aren’t using direct messaging to your advantage, you’re missing out on a huge market of potential clientele. Back when in-person selling was more prevalent, starting a conversation was the way to form connections and meet new clients. …

Do you know the best way to onboard new clients? Whether you’re starting up your business or reworking your onboarding process, everyone could use a bit of guidance. Client onboarding is crucial for establishing the boundaries of your working relationship and the expectations you have for each other. Today, I…

One of the best ways to get attention for your business is to build an online community. The attention your business gets from paid ads or word of mouth isn’t enough to retain relevance long-term. You need people to know who you are! This is why building an online community…

Are you struggling to keep up with your business’ to-do list? As your business grows and expands, there’s a point where you can’t keep doing all the work yourself. You shouldn’t feel like you have to decline that new project or work long hours. …